Portfolio by OpenRoad

_{*This project showcases our team's past design work. OpenRoad is not a client of Gilogram on this project.}

Challenge

OpenRoad Auto Group was launching a luxury car-subscription service specifically targeting car enthusiasts. The new company, upon launching, offers an all-inclusive service with a fleet consists of high-end vehicles from nine luxury brands, including Porsche, Mercedes-Benz, BMW, Lexus and more.

Solution

A new identity system was developed for the new company. The goal was to push the relationship between OpenRoad and its customers further, and familiarize them with a new concept of car ownership experience that addressed the concern of long-term commitments, and provided great transparency in cost — with all services included under one monthly fee.

To Achieve That

A launch campaign was developed for the brand, including an unveil event with over 100 attendees, featuring an unmistakably ambitious message — The New Dawn of Driving.

A refreshing visual language was brought to life with genes passed down from OpenRoad Auto Group. Mature and professional, slick and desirable, ambitious and confident.

A wide range of assets were built, including brochures, a brand new website, signage, branded gifts and much more — which helped customers to better understood the service, and created delight that elevated the brand experience beyond cars.