Our Capabilities

Services & Deliverables

Two things are always true about our works: They look pretty. And they always serve the needs of our clients and their customers.

Brand Discovery & Strategy

Through our brand strategy workshops, we will work closely with you to set the foundation for building a unique identity — one that effectively resonate with your target customers, establish trust among them.

The outcome is a set of tools to maintain consistency in messaging and brand experience, elevating brand recognition and customer loyalty, thereby setting you up for future success.

1.1

Brand attributes

Brand attributes are distinctive characteristics associated with your brand, such as “trustworthy” or “innovative”. They shape the brand’s identity, differentiate you from competitors, and eventually influence consumer perceptions of your business.

In the brand strategy workshop, we will uncover a unique combination of attributes that truly describes who you are, and translate these attributes into a narrative that guides the brand moving forward.

1.2

Customer profile

Customer profiles serve as detailed character profiles representing the personality and back story of the target customers.

Together, we will explore their backgrounds, delving into questions like: Who are they? What are their preferences? What challenges do they face in life? How can our products and services offer solutions to address their needs?

By gaining a deep understanding of customers these profiles represent, we can tailor our brand to create a more aligned and effective connection with them.

1.3

Customer journey

For each of the customer profile we created in the last stage, we will develop a road map from their first encounter with your brand, to becoming a customer, then potentially to becoming an advocate who would draw in more customers and form a positive loop for your brand’s recognition.

The goal of this exercise is to optimize customer touch points and define a list of actionable items, which works together with your brand’s voice and personality to create a consistant customer experience across the board.

Brand Identity & Essentials

Present your business in its most favorable light through a well-crafted brand identity that gathers attention and instills confidence — both in your customers and yourself.

Utilizing insights uncovered from our brand strategy workshops, we are here to assist you in crafting a compelling brand identity from start to finish, then integrate your fresh look across various customer touch points.

2.1

Logo design

A logo is the face your brand, and one of the most important asset for people to identify it. A good logo should be flexible, versitile, and recognizable through merely a quick glance.

Together with you, we will develop, iterate, and refine to reach a final logo that you can proudly use everywhere to represent your business.

2.2

Visual Identity System

Your visual identity system is built to accompany the logo to achieve an elevated level of brand recognition. This includes a full suite of tools that are carefully crafted to define every detail of your brand’s look: colour, typography, patterns, icons, and more.

It is the key to ensure visual consistency across all customer touch points — from your business card to that bill board ad in downtown, from your website to all social media posts.

2.3

Brand style guide

The brand style guide is a document that covers a wide range of topics when it came to consistently applying your visual identity across print and digital media. It covers logo usage, brand voice, colours, layout, and much more.

Whether you hire an in-house design and production team, third-party vendors, or a combination of both, the brand style guide helps to keep everyone on the same page when it comes to how to present your brand.

2.4

Brand collateral

This is a collection of items you would commonly need for your business. Once all the brand essentials are approved, we can help you apply your brand onto customer-facing (or sometimes internal) materials.

While each business has their unique need, here is a partial list of items often requested for brand collateral:

Business card
Flyer and brochure
Product packaging
Digital and print advertisement
Apparel (e.g. t-shirts, hats)
Poster
Banner
A-frame (i.e. sandwich board)
And more…

2.5

Digital marketing assets

Digital marketing is a crucial task to build and maintain you brand, as it taps into a vast and connected audience, while allowing you to engage, communicate, and build relationships directly with them.

We can accelerate your digital marketing pipeline with graphic design services for:

Social media profile kit
Social media graphic and template
Display ad banner
Email template
And more…

2.6

Indoor & outdoor signage

A physical presence through signages creates tangible brand visibility, while providing you a more controlled reach to potential customers who may have not engaged with your online presence due to social media and ad display algorithm. Some of the signages we can assist you with include:

Window decal
Stand banner
Easel sign
Ceiling sign
Vehicle wrap
Bill board graphic
Bus stop advertisement
And more…

A laptop showing the home page of a website

Web Design & Development

Being the home base for your online presence, your website should reflect your brand while acting as an efficient sales tool: convey vital information, showcase products and services, and facilitate e-commerce.

We offer a comprehensive solution, pairing beautiful web design with development on reputable platforms, featuring intuitive back end interface for future updates.

3.1

Content mapping & wireframing

We start the process by content mapping and wireframing, which creates a structural blueprint for webpages. It defines layout, navigation, and functionality without focusing on aesthetics. Wireframes are vital as they serve as a foundational guide for organizing content, user flow, and functionality, ensuring that the final design aligns with customers’ needs.

3.2

Prototype

Prototyping follows wireframing to create a high-fidelity visual representation of your website. It allows for validation of design concepts and uncovering usability issues early before investing resource into actual development. This stage reduces time consuming revisions down the road, and ultimately ensures the final product meets you and your customers’ expectations effectively.

3.3

Website development

Once the design is approved, the development process can begin. We create websites with well established platforms including: Webflow, Shopify, Wix, Squarespace, and Framer.

Webflow is out top choice for its flexibility and ease of use once the website is handed over to you. It boosts a robust CMS (Content Management System), built-in SEO (Search Engine Optimization) features, and lightning-fast hosting service.

No matter which platform you choose, we will have an onboarding session available to help you to get familiar with updating and editing your website through its back end.

Brand Packages

Not sure where to start? Choose one of our brand packages with recommended project scopes, designed to fit in your timeline and budget.

For Launching Your Business

Brand Accelerator

$4,950

Receive your brand in 2 weeks

1-Hour Brand Discovery & Strategy Workshop

Brand attributes exercise

1 dream customer profile

Workshop summary report

Logo Design & Visual Identity

1 stylescape*

2 logo concepts*

Brand Style Guide

Simple style guide
(Approx. 10 pages covering logo and colours)

Print & Digital Assets

Social media profile kit

2 print or digital marketing material of your choice*

Up to 1 round of revision for each stage marked with *

Ready to Make Your Brand Stand Out?

Whether you are embarking on a new venture or seeking to expand your existing operations, we are here to help your advancement to the next level.

Let’s talk

Let’s create together