Over The Top Sales Event
About this project
*This project showcases our team's past design work. OpenRoad is not a client of Gilogram on this project.
Over The Top Sales Event, the largest sales event by OpenRoad Auto Group hosted annually had long been one of the key contributors to the company’s success in brand awareness among customers in Metro Vancouver.
The visual identity of the event was given a facelift. The result was a new look that inherited what came before, and reimagined with a fresh interpretation.
From eye-catching posters, banners, and VIP sale invitations to compelling advertisements across a range of mediums including social media, TV, and newspapers, a cohesive and captivating experience was crafted to span from the initial encounter with the event, through engaging with it online, to the in-person experience at stores, and finally to when the purchase journey was completed.
Services
- Sales event identity
- Invitation mailer
- Landing page
design & development - Poster & banner
- Social media graphic
- Newspaper & magazine ad
- Vehicle decal
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